Building Organizations. Developing Leaders. Delivering Results.
More than 20 years of business leadership across commercial growth, manufacturing, supply chain, software commercialization and executive management. Leadership means aligning people, strategy and execution.
Enterprise Leadership & Organizational Growth
As founder and executive leader of RB Sigma and RB Medical Supply, Justin oversaw more than 100 employees across sales, marketing, engineering, accounting, manufacturing, maintenance, regulatory functions and general management. He worked through functional leaders to build accountability and coordination across the business.
Commercial Strategy & Revenue Growth
His background includes national account management, a $25 million first-year program at a Fortune 500 manufacturing company, sales team development, customer acquisition, account renewals and government and commercial relationships. He used Salesforce, Zendesk and internal conversion metrics to guide coaching, forecasting and customer success.
Manufacturing, Supply Chain & Operational Execution
Justin directed complex manufacturing and supply-chain operations, including three-shift production running 24 hours a day, six days per week. During the pandemic, his organization developed infrastructure with the capacity to produce up to 500 million masks annually, while navigating quality, regulatory and international logistics demands.
SaaS Leadership & Technology Commercialization
ArmorVax was a hosted, subscription-based software platform used by approximately 745,000 people. Justin led commercialization and cross-functional teams spanning sales, engineering, training and customer support, including adoption and account-renewal efforts. His role was executive leadership, not hands-on software coding.
Leadership Through Crisis & Reinvention
Building organizations also means facing uncertainty. The 2025 closure of RB Medical Supply became an opportunity to reflect on risk, resilience, leadership responsibility and how to apply hard-earned experience to a new chapter.
Developing Leaders
Justin emphasizes coaching, clear expectations, meaningful performance measures and helping people understand how their work contributes to customer outcomes. He brings those principles into education, mentorship and executive advisory work.
Leadership Philosophy
Strategy establishes direction. People create momentum. Execution determines results.